Website Audio - How Do You Send an Audio Email?

Text emails work, and HTML emails look nice, but what about sending a real audio email to someone? Wouldn't that be cool?

I'm not going to string you along because the sad fact is, there is no good way to send an audio email. Sending an audio control in an email message is NOT reliable due in large part to the security settings of many email clients.

All is not lost, there's actually a pretty good alternative and while the audio technically isn't inside the email message, most people do refer to them as audio emails, or audio postcards.

Send someone a message such as this:

Ross,

Turn your speakers on and click the link below... I have a special audio postcard for you!

http:// example.com/message.html

Thanks,

Jay

That link will lead them to a web page with your message. Make sure the audio control on that page has been set to "auto play" which means the sound starts as soon as the page loads - no need for them to hit the Play button.

Asking the user to turn on their speakers before clicking the link lets them know they're going to be hearing something and makes the audio âEURoepermission-based. Otherwise, if someone's secretly surfing at work and their speakers start blaring, they may leave quickly and not ever come back.

So the process is:

Person gets an invitation in email to listen to an audio message. They click the link. Web page opens and audio starts playing.

That's about as close to a real audio email as you're going to get, and it works very well.

Reasons to Use an Audio Postcard

Email marketing has been a proven winner but with spam filters proliferating like rabbits it's harder and harder to get a complete offer from your outbox to a prospect's inbox.

One way to accomplish that is to make your email very short and include a link to a web page. The hope is that folks will click on the link, which will open a browser window, and then they can read your entire promotion.

That works, but creating an audio postcard will give you a better click-through rate (the number of people who see the link in the email and actually click). People appear to be more inclined (at least right now) to click a link that's going to let them hear an audio message than to click on a link that will just allow them to read more information.

Using audio postcards is a proven method for getting your message out to more people.

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